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Are You Selling the Way You Buy?

Probably. The question is whether your clients buy the same way you do.

experience design | INTERACTIVE QUIZ

Beyond Buyer Persona

Take this 7-minute research assessment to discover your Buyer Profile, understand how you naturally build trust and desire, and uncover the invisible patterns that shape the way you design your offers and what potentially block clients to buy them.

Discover the hidden patterns behind your buying decisions and the experience you naturally seek.

Are You Selling the Way You Buy? - Would You Buy Your Own Offer?

Are you selling the way you buy?

Probably.
The question is whether your clients buy the same way you do.

Take this 5-minute research assessment to discover your Buyer Profile, understand how you naturally build trust and certainty, and uncover the invisible patterns that shape the way you design your offers.

INTRODUCTION

Most experts don't realize they're designing their offers from their own cognitive reality. They explain ideas the way they understand them, build trust the way they build trust, and guide clients through the buying journey they would naturally follow themselves.

This quiz helps you discover your Buyer Profile and reveals how it may be influencing every consultation, landing page and intellectual product you create.

Throughout this quiz, think about moments when you decided to invest in an intellectual product: something that helped you think differently, develop a skill, solve a problem or transform the way you work. It could have been a consultation, coaching programme, workshop, online course, book, conference, community or any other knowledge-based experience.

Quiz is composed of 16 questions with 8 answers each. Choose one option. Don't think a lot, don't rationalize it. Grab the first option that resonates inside you.

There are no right or wrong answers. We're not measuring personality. We're exploring how you gradually build enough certainty to say "yes."

Good luck!

Q1 - First Encounter

You come across an expert whose work immediately catches your attention. At this point, you have no intention of buying anything. What do you naturally do next?

A - I look for more of their work. One good article or video is not enough; I want to see whether the quality is consistent.

B - I try to understand the thinking behind the ideas. If I do not see a coherent framework, I rarely continue.

C - I immediately look for examples, cases or applications. I want to see what these ideas produce in real life. It gives me confidence.

D - I begin imagining how these ideas could transform my own projects. If I can already picture new possibilities, I naturally keep exploring. My imagination moves before my decision does.

E - I become curious about the person behind the ideas. I usually explore their story, values and other work before deciding whether I want to follow them.

F - I compare them with experts I already know. Differences help me understand whether this perspective is genuinely new.

G - I save the resource and let it mature. If I keep thinking about it days later, I know its worth returning to.

H - I check whether I can experience this persons work directly: a consultation, workshop, course or community. I learn faster through experience than through content alone.

Q2 - The First Signal of Trust

You've explored an expert's work for a while. Their ideas seem valuable, but you're still undecided. At what moment do you usually think: I trust this person enough to seriously consider working with them?

A - When I notice that their ideas remain coherent across different topics and over time.

B - When I understand the underlying logic of their approach. I need to see how everything fits together.

C - When I see convincing evidence that the approach works in real situations.

D - When I can clearly imagine myself applying these ideas to my own situation.

E - When I feel that this person genuinely understands people like me.

F - When this approach still feels stronger than the alternatives after I have compared several experts.

G - When I notice that I keep returning to their work without forcing myself to do so.

H - When I experience a small part of their work myself : a workshop, a conversation, a useful tool or another low-risk interaction.

Q3 - Investing Attention

You've been following an expert for a while. Their work interests you, but you still haven't invested any money. What usually makes you decide it's worth spending more of your time exploring their work?

A - I notice that each new piece of content adds another piece to a larger picture. I enjoy seeing ideas gradually connect.

B - I realize that their ideas form a coherent system rather than isolated insights.

C - I repeatedly see practical examples that convince me this approach consistently works.

D - I begin using some of the ideas on my own and notice they already change the way I think or work.

E - I start feeling intellectually connected with the authors way of thinking. Reading their work feels like an ongoing conversation.

F - After comparing different experts, I keep coming back to this one because their perspective feels more complete or more original.

G - The ideas continue resurfacing in my mind days or weeks later. If they stay with me, I know they are worth exploring further.

H - I decide to experience a low-risk product first (a book, workshop, community or introductory session) before considering a larger investment.

Q4 - The Turning Point

You've followed an expert for some time. You've read, watched or listened to several pieces of their work. For the first time, you seriously consider buying one of their intellectual products. What usually creates that shift?

A - I gradually realise that this person consistently helps me understand things I had not seen before.

B - I finally understand how all their ideas fit together into one coherent methodology.

C - I recognise that their approach could solve a concrete problem I am dealing with right now.

D - I suddenly see new opportunities that werent visible before. I buy because I want to create, not because I need to fix something.

E - I feel that this expert understands the questions I am trying to answer, even before I can clearly formulate them myself.

F - After comparing several options, I conclude that this expert offers a genuinely different perspective.

G - The ideas keep returning to me over time. I eventually realise that I already trust them because theyve become part of the way I think.

H - I experience a small interaction — a webinar, a conversation, a free tool or a first product — that makes me confident enough to take the next step.

Q5 - Comparing Alternatives

You've narrowed your choice to two or three intellectual products that all seem valuable. At this point, you're genuinely considering buying one of them. What do you naturally do before making your final decision?

A - I step back and look for the option whose ideas feel the most coherent over time. I prefer depth over novelty.

B - I compare the methodologies. I am interested in how each expert thinks, not just what they promise.

C - I compare the expected outcomes. I want to understand which option is most likely to solve my problem.

D - I imagine myself six months later. I choose the option that opens the most interesting future.

E - I ask myself which expert I genuinely want to learn from. The relationship matters as much as the product.

F - I systematically compare the strengths and weaknesses of each option before deciding.

G - I do not rush the decision. I wait to see which option continues to occupy my thoughts naturally over the following days.

H - Whenever possible, I experience a small part of each offer before making a larger commitment.

Q6 - Overcoming uncertainty

You've almost decided to buy an intellectual product. You see its value, but something still makes you hesitate. What usually helps you move from hesitation to confidence?

A - I suddenly see how this product fits into a bigger picture. Everything starts making sense together.

B - I finally understand how the methodology works. Once the logic becomes clear, the uncertainty disappears.

C - I see convincing evidence that this product can solve the problem Im facing.

D - I suddenly imagine myself after completing the experience. That future feels worth investing in.

E - I feel understood. I have the impression that this expert truly sees the questions Im trying to solve.

F - I compare the remaining options one last time. When one clearly stands out, the decision becomes easy.

G - I simply give myself more time. If I still want it after a few days or weeks, I know the decision is right.

H - I look for a small, low-risk way to experience the product before making a bigger commitment.

Q7 - Decision

You've decided that this intellectual product is valuable. You trust the expert, you understand the offer, and you know it could help you. What usually makes you click Buy instead of postponing the decision?

A - I suddenly realise that Im ready to move forward. The different pieces finally come together, and the decision feels obvious.

B - I clearly understand what will happen after I buy and how the process is structured.

C - I become convinced that not acting would cost me more than taking action.

D - I become excited by what this experience could unlock in the future.

E - I feel confident that this is the right person to guide me.

F - After comparing everything, I simply conclude that this is the strongest option available.

G - At some point I realise Ive stopped hesitating. The decision has quietly matured over time.

H - I experience one final interaction that removes the last bit of uncertainty: a conversation, a demo, a sample or a first experience.

Q8 - First Confirmation

You've just purchased an intellectual product. The payment is completed, and the experience is about to begin. What usually makes you feel that you've made the right decision?

A - I immediately start seeing how this purchase fits into a bigger picture of my professional or personal growth.

B - I receive a clear roadmap of what comes next. Knowing the process reassures me immediately.

C - I quickly notice something practical that I can immediately apply.

D - I immediately start imagining what Ill be able to create or achieve thanks to this experience.

E - I feel welcomed. I have the impression that Im entering someones intellectual world rather than simply consuming a product.

F - I compare what I received with what was promised. When they match or exceed my expectations, I immediately relax.

G - I do not expect immediate confirmation. I usually need time before I know whether a purchase was truly worthwhile.

H - I immediately engage with the product: trying, clicking, participating or interacting. The faster I experience it, the more confident I become.

You are half way done. Keep moving!

Q9 - Understanding

During a consultation, workshop or course, the expert introduces a concept that is new and quite complex. What usually helps you understand it most easily?

A - I understand best when I see how the idea connects to a broader picture.

B - I understand best when the expert explains the logic step by step.

C - I understand best through concrete examples and real situations.

D - I understand best when I am invited to imagine applying it to my own work.

E - I understand best through stories and lived experiences.

F - I understand best when different approaches are compared.

G - I understand best when I have time to reflect before moving on.

H - I understand best when I immediately try something myself.

Q10 - Losing Trust

During an intellectual experience, what most quickly changes your perception of the expert in a negative way?

A - The ideas no longer seem connected.

B - The methodology becomes inconsistent.

C - Claims arent supported by examples or evidence.

D - Everything becomes theoretical without helping me imagine what comes next.

E - I no longer feel understood, stimulated, congratulated.

F - The reasoning becomes superficial or oversimplified.

G - The pace becomes too fast and I dont have time to think.

H - I am only listening. I am never invited to interact.

Q11 - Staying Engaged

During an intellectual experience, what naturally keeps you engaged from beginning to end?

A - I constantly discover new connections.

B - Each part builds logically on the previous one.

C - I can immediately relate ideas to real situations.

D - I keep seeing new possibilities for myself.

E - I feel like Im participating in a genuine conversation.

F - The expert continues challenging my assumptions.

G - The rhythm alternates naturally between learning and reflection.

H - I am regularly invited to participate, choose or experiment.

Q12 - The Aha Moment

Think about the last time an expert made something suddenly click for you. What usually creates that Aha! moment?

A - I suddenly see connections I had not noticed before.

B - The expert reveals a simple structure behind something that seemed complicated.

C - A concrete example suddenly makes everything obvious.

D - I immediately see how I could use the idea tomorrow.

E - A story makes me experience the idea emotionally.

F - Comparing two perspectives suddenly clarifies everything.

G - The insight appears only after I have had time to reflect.

H - I discover the answer while doing an exercise or interacting.

Q13 - Coming Back

Some time has passed since you completed/purchased an intellectual product. What most naturally makes you return to the same expert?

A - I know I will discover new connections and deeper meanings each time I come back.

B - The expert keeps expanding the methodology instead of repeating the same ideas.

C - I know I will leave with practical ideas I can immediately use.

D - Each interaction opens new possibilities I had not considered before.

E - I enjoy spending time in this persons intellectual world.

F - The expert continues challenging my assumptions instead of confirming what I already know.

G - Every time I return, I notice something I completely missed before.

H - Every interaction gives me something to experiment with immediately.

Q14 - Sharing

You decide to recommend an expert to someone you know. What usually motivates you to do it?

A - Their ideas genuinely changed how I think.

B - Their methodology is unlike anything Ive seen before.

C - I have seen/got real results.

D - They helped me see possibilities I could not see before.

E - I trust this person enough to associate my own reputation with them.

F - Compared with others, they clearly stand out.

G - Their work continues creating value long after the experience ended.

H - I know other people will benefit by experiencing it themselves.

Q15 - Following

You decide to keep following an expert over the years rather than simply buying one product. Why?

A - Their thinking keeps evolving.

B - Each new idea expands the previous framework.

C - Their work continues helping me solve new problems.

D - They consistently inspire me to create something new.

E - I feel part of an intellectual community.

F - They continue challenging my assumptions.

G - Their work matures over time.

H - Each interaction leads to another meaningful experience.

Q16 - The Signature Experience

Imagine you could describe the ideal intellectual experience in one sentence. Which statement feels closest to what you naturally seek?

A - I want experiences that permanently change how I see the world.

B - I want experiences that help me understand complexity.

C - I want experiences that solve real problems.

D - I want experiences that unlock new possibilities.

E - I want experiences that make me feel deeply understood.

F - I want experiences that challenge my thinking.

G - I want experiences that continue unfolding long after they end.

H - I want experiences that transform me through action.

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Meet Your Dominant Buyer Profile

Every answer reflects one of eight buying strategies.
The strategy that appears most often across your responses becomes your dominant Buyer Profile.
Go through profiles' descriptions to discover how you naturally build trust and make buying decisions.

Discover your Buyer Profile

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